The mission for Lather is to inspire confidence and self-care through luxurious, pure skincare experiences. Lather believes in the power of simplicity and the transformative effects of natural ingredients. Bringing together confidence with simplicity was a cornerstone for the brand and informed my design decisions.

the brand design for Lather should embody a harmonious blend of simplicity, purity, and luxury, creating an exquisite journey to radiant confidence for every customer.

The Lather logo embodies simplicity, purity, and luxury while 

reflecting the brand's identity as a provider of blissful 

skincare experiences.

To go along with the luxurious, clean, feminine brand I paired 

soft blue and ivory combined with dark grey to give it that high-end,

fresh look. 

Big Caslon exudes an air of elegance and sophistication, 

reflecting the luxurious nature of Lather skincare products.

Arboria's clean and modern sans-serif design ensures optimal 

readability, making it ideal for body text on Lather's website, 

marketing materials, and product packaging. Its clarity and

 simplicity enhance the user experience and facilitate easy 

comprehension of product information and brand messaging

I used the brand identity to create marketing collateral for the team to use 

in their campaign and throughout the resort. This included social media, signage, packaging and web design.